Industry & Cost Optimisation
Finding practical opportunities to improve efficiency and reduce costs.
Perspective · Analysis · Resolution · Application
See the problem differently.Understand it deeply.Then get it done.
Parallax is a consulting practice that works with organisations to understand, resolve and implement solutions to complex problems.
What is Parallax?
Parallax is a consulting practice that works with organisations to understand, resolve and implement solutions to complex problems.
Our work spans operational and technical challenges, organisational dynamics, decision-making and interpersonal relationships. What connects these seemingly different areas is the belief that a problem is rarely as simple as it first appears.
Often, what is missing is not another answer, but another way of seeing the situation.
Our Approach
01Different perspectives create better understanding.
02Better understanding creates better solutions.
03Better solutions matter only when they are applied.
This is reflected in the way we begin our work.
We don't begin by solving.
We begin by listening.
- We don't impose a perspective. We discover perspectives.
- We don't stop at analysis. We move toward resolution.
- We don't stop at advice. We apply.
Two movements
LLAX → PARA
We don't assume that our first perspective is the right one. We listen to the people involved, understand the context, and allow the problem to reveal itself from multiple positions. Our approach can be expressed in two movements.
PARA+LLAX
LLAX
is how we enter an organisation
L
ListenWe listen before prescribing
L
LearnLearn from the organisation and its people
A
AdaptAdapt our understanding as new perspectives emerge
X
XchangeExchange ideas openly
PARA
is how we move forward
P
PerspectiveSee the situation from different positions to uncover what may have been overlooked.
A
AnalysisUnderstand the underlying causes, relationships and systems shaping the situation.
R
ResolutionIdentify what needs to change and develop a practical way forward.
A
ApplicationTurn the solution into action and help translate ideas into tangible outcomes.
Initial Focus
Family Business & Succession
Helping families and businesses navigate differences in perspective, conflict and generational transition.
The common thread is simple: See the problem differently. Understand it deeply. Then get it done.
About the Founder
“I am an engineer by training, an MBA in HR by education, and an operator by experience.”
I have spent the last two decades working in and around the cement industry, particularly mining, production and logistics. Being born and brought up in this environment has given me more than technical and operational experience — I have developed an instinct for how the industry works and, equally importantly, how the people within it think.
One of the projects I am particularly proud of was taking over and successfully delivering the first container-based fly ash rake — an example of the kind of practical, multi-dimensional problems I have spent much of my career solving.
20
Years in cement, mining & logistics
9,000 km
Run in four years
15+
Athletes coached
1st
Container-based fly ash rake delivered
Over time, I have found myself increasingly drawn towards advisory work. I enjoy understanding complicated situations, looking at them from different perspectives, finding what is actually causing the problem, and then figuring out what can realistically be done about it.
That instinct extends beyond business. Having grown up in a family business, I have also seen first-hand how differences in values, opinions and generations can become business problems — and how business problems can become family problems. It is one of the reasons I am now particularly interested in family-business conflicts and succession.
I don't believe in arriving with an answer before understanding the question.
I start by stepping back, looking at the problem from different positions, questioning assumptions and trying to understand the people and systems involved. Then I focus on what actually matters and work towards something practical.
Understand.Question.Simplify.Act.Learn.Repeat.
Establishing Utopia has been one of the most rewarding things I have done.
My educational philosophy is simple: education should expand a person's possibilities, not define them in advance. I believe children learn best when they have the freedom to explore, question, make mistakes and discover what they are capable of, rather than simply being fitted into a predetermined idea of success.
Utopia is an attempt to create an environment around that belief — one where curiosity, independence and the freedom to think matter as much as what is taught.
I have been running for four years and have covered around 9,000 km so far. Running has become another way of understanding performance, discipline, adaptation and long-term progress.
For more than a year, I have also been coaching runners and currently work with 15+ athletes, helping each develop according to their own abilities, circumstances and goals. Seeing them progress has become one of the most rewarding extensions of my own running journey.
Reading and listening across disciplines has always been a large part of how I learn. I am naturally curious about people, systems, philosophy, business, science and performance, and I enjoy connecting ideas that normally remain in separate compartments.
Parallax is the natural next step in this journey.
It brings together what I have learned through two decades of operating, building, coaching and observing.
To know more
Let's look at your problem from a different angle.
Tell us about the situation your organisation or family business is facing. We begin by listening.